The Task at The Top

Let us once again look at the special role of the chief executive and see how it imposes on him the special necessity for independent strategic thinking.

The central task of a business is to create and keep a customer. The chief function of the business's chief executive is to see that the business will constantly succeed in that endeavor  A great many chief executives confine their efforts in this regard to assuring that appropriate financial and management resources will be available. Some have answered very elaborately the question of "available for what?" They know where they plan their companies to be. Others know it by instinct. Many now only that they want to "keep going"