fertilizer, sex, and cigarettes

Computers are not distinctive in their capacity to lend themselves to this kind of service augmentation. It works with perhaps even greater force for the most mundane commodities. Take fertilizer. The International Minerals and Chemical Corporation sells a prosaic mix of fertilizer ingredients phosphate, super- phosphate, and potash very much more successfully than its competitors  It does well not because its prices are lower, its delivery more reliable, or its salesman quicker at grabbing the luncheon check