The necessity of creating the proper buying atmosphere of producing properly promising packaging, and of offering sufficiently appropriate customer services is so obvious to today's businessman that he is largehearted that he is responding to that necessity. Yet to do these things well, he must be aware of the fact that he is doing them at all. Any number of companies, upon being told of International Minerals and Chemical's customer consulting services, will respond with impressive examples of how they have done the same sorts of things for various customers. They may indeed have done the same sort of things for various customers.
12 April 2013
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